Greg Sharp chats with Luke Fong, CEO of Lateral Plains, about the hard lessons behind growing an MSP — from ditching pricing-first conversations to saying no to the wrong clients.
They cover:
✔ Rebuilding the sales process
✔ Why fit matters more than "yes"
✔ Using local events to drive real revenue
✔ Setting expectations early
✔ AI vs automation (and what actually works)
Watch the podcast below!